Our Story

Ava is the inspiration behind the chain of kindness. Whilst organising some special events for Ava's family to help make some lasting memories in the last of Ava's life, Sam Gosby realised that kindness still exists in people so Ava's Chain of Kindness was born.

Ava's Chain of Kindness is a chain of 10,000 (and growing) teddy bears each holding hands, that have been carefully decorated and added to the chain by hand.

School children, nursery's, care homes and Morrisons customers have been involved with the making up of the chain. The aim is for the chain to reach all parts of the UK and spread kindness to everyone.

"When we cant hold hands our bears still can " - Sam Gosby 2021

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